Factors that influence consumer buying behavior - 1747 Words

Factors that influence consumer buying behavior There are a lot of subjects for marketers to understand in order to get more customers purchasing their companies’ products or brands. Consumer buying behavior is one of the studies that marketers need to understand. Factors that influence consumer buying behavior can be classified into four classes which are social factor, cultural factor, personal factor and psychological factor. One of the factors that influence consumer buying behavior is social factors. Social factors can be classified into three classes which are reference groups, family, and social roles and statuses (Kotler, 2000). Reference groups comprise of people that directly or indirectly influences a person’s behavior†¦show more content†¦This means that the group members of main culture still share the core values and beliefs but there are another set of beliefs that they share among them which may be unusual for those held by the main group. In Malaysia, subcultures such as racial, religious, nationality, ethnic, age, gender, and regional are shared among us. In a psychologically view, subcultures that are important to people and their sense of identity can have an influence on their behavior. For example, women eat foods that ensure their health and fitness. Therefore marketers have to understand their eating behavior in order to meet their need. Social class is also parts of s ubcultures. As mentioned by Schiffman Kanuk (2010), social class is defined as â€Å"the division of members of a society into a hierarchy of distinct status classes, so that members of each class have relatively the same status and members of all other classes have either more or less status† (p.320). As we know, different classes of people buy different product or brand from the others. Generally, we have three categories of social class which are lower class, middle class, and upper class. Lower class people are individuals who have poorly educated, low incomes, unskilled labors, part-time or temporary labors, the unemployed, widows, and retire people. Lower class people tend to not spend more on other things than their daily needs. Middle class includes small businessmen, skilled labors, white-collar workers, and higherShow MoreRelatedRetail Environmental Factors That Influence Consumer Buying Behavior939 Words   |  4 PagesIntroduction Consumer buying behavior has became great interest to the marketing researches (Ali Hasnu 2013, p. 1). Understanding the consumer buying behavior unable the mall managers plan effective marketing strategies. Researchers have identified number of different factors that influence consumer buying behavior. Retail environmental factors is one of these factors. This literature review seeks to identify the retail environmental factors that influence consumer buying behavior. The structureRead MoreConsumer Decision Making Process And The Beverage Brand Products1421 Words   |  6 PagesConsumers buying decision making play an important role for the success of every company or organisation. Without the investigation into consumers and their buying behaviour companies and organisation and marketer cannot achieved their aims and objective of their goals in the sale of their product. The purpose of this investigation is to explore the relationship between the consumers buying decision makin g process and the beverage brand products. (Coca Cola and Pepsi Cola) The data for the researchRead MoreEthel’s Chocolate Lounges: Back to the Future? Chocolate Lounges Taste Sweet Success1026 Words   |  5 PagesEthel’s Chocolate Lounges: Back to the Future? Chocolate Lounges Taste Sweet Success 10/25/2011 1. Describe the type of consumer buying decision that best describes the choice to indulge at Ethel’s. Ethel’s Chocolate lounges are chocolate or candy based restaurants that where created by the Mars corporation. The Mars Corporation is the same corporation that makes the famous MM candy. In the case study on Ethel’s Chocolate Lounges we learn that the Mars Corporation has made many modificationsRead MoreConsumer Behavior Refers to the Selection, Purchase and Consumption of Goods and Services for the Satisfaction of Their Wants1679 Words   |  7 PagesConsumer behavior Consumer behavior refers to the selection, purchase and consumption of goods and services for the satisfaction of their wants. There are different processes involved in the consumer behavior. Initially the consumer tries to find what commodities he would like to consume, then he selects only those commodities that promise greater utility. After selecting the commodities, the consumer makes an estimate of the available money which he can spend. Lastly, the consumer analyzes theRead MoreMarketing Consumer Behaviour1068 Words   |  5 Pages0 Marketing and Consumer Behaviour – Dealing with Market Trends Consumer behavior is defined as the mental and emotional process along with the physical activities of the people who purchase/ consume goods and services to satisfy their particular needs and wants. One of the advantages of consumer behavior can be seen when looking at advertisers and how they advertise by keeping the consumers in mind. Advertisers spend a lot of money to keep individuals and groups of individuals (markets)Read MoreRetail Environment Elements That Influence Consumer Shopping Behavior1311 Words   |  6 PagesIntroduction Understanding consumer buying behaviors have become very important as a managerial need (Asim, A., Saf, 2013, P. 560). Thus, it enables mall managers implementing effective marketing strategies. In line with this managerial need, researchers have identified number of different factors that influence consumer buying behavior like retail environment which is one of the most important factors, affecting consumers’ purchase process. This literature review seeks to identify retail environmentRead MoreExploring Consumer Buying Behaviors And The Creation Of Effective Marketing Strategies For An Organization1729 Words   |  7 PagesResearching Consumer Buying Behaviors The study of consumer buying behaviors is key to the efforts of marketers and the creation of effective marketing strategies for an organization. As one analyzes data collected from consumer purchases or data gleaned from surveying shoppers and consumers, that data can potentially lead to information for building strategies aimed at: †¢ Changes to the ‘Marketing Mix’ †¢ Initiating initial interest for a product or service †¢ Progressing shopping to purchasing †¢Read MoreConsumer Buying Behavior1597 Words   |  7 PagesCONSUMER BUYING BEHAVIOR Factors which affect a consumer s buying behavior includes Social factors are those factors which are induced by other people with whom the consumer is in contact with by one way or the other and have affect on the consumers buying behavior. These social factors can arise from culture, subculture, family and roles, reference groups and social class. Psychological Factors Psychological factors are an important part of the decision process. These are inherent toRead More A Consumers Buying Behaviour Essay750 Words   |  3 PagesA Consumers Buying Behavior A consumers buyer behavior is influenced by four major factors; cultural, social, personal, and psychological factors. These factors cause consumers to develop product and brand preferences. Although many of these factors cannot be directly controlled by marketers, understanding of their impact is essential as marketing mix strategies can be developed to appeal to the preferences of the target market. When purchasing any product, a consumer goes through a decisionRead MoreMarketing Of Brand And Consumer Buying Behavior924 Words   |  4 Pageson how factors of brand, like brand equity, brand loyalty, brand awareness, etc., impact on consumer buying behavior, so that in this project, the research will consider these two concepts, brand and consumer buying behavior, on another side that researching the impact of consumer buying behavior on brand management, and give manager some suggestions about how to manage a good brand. The purpose of this project is to analyze the features of the impacts of brand on customer buying behavior to put

Anthony Storrs A Very Short Introduction Essay - 978 Words

Anthony Storrs A Very Short Introduction is a book written about none other than Sigmund Freud. Born into the Jewish religion of which he had no interest in taking part of, Freud was an exceptional man who was very advanced, aware of his surroundings and stubborn. This man was a psychologist, doctor of medical and the Albert Einstein of psychoanalysis if I should say. Freud had a lot of theorys which everyone along with myself didnt quite agree with them all. Born on the 6th day of may in 1856, a man by the name of Sigmund Freud was not only smart; unique in his ways as a boy. He wouldnt even sit at the dinner table with his family for supper, that had to be done separately from them because during eating times, he†¦show more content†¦During the years of 1885-1886 Freuds train of thought changed; he realized that in order for him to understand hysteria, he would have to study psychology and not neurology. He believed that the main characteristic of the neurotic person was a lack of normal sex, thats ironic for him to say because not one time threw out this book did I hear him speak on his own sex life, which would lead me to think he didnt have children if he hadnt spoken of them. Freud beliefs of young men between the age of four-five in the phallic stage being sexually interested in their mother and aggression towards the father is by far bizarre and disturbing to me. It seems that everything that had to do with neurology in somewhat way lead back to some form of sex or sexuality. In 1892 Freud stopped doing hypnotist practices and changed to free association in order to increase his understanding of neurosis theory. This man believed every symbol in ones dream had to do with something of sex, umbrellas were the symbols of the penis, purses were the symbols of the vagina. Truly dont understand how he came to that consumption but never the less he was unique in his own way of thought. In one instance Freud became upset when he realized that his patents were emotionally attached to him during their sessions, his first though was that it was an erotic attachment. Even though Freud

Effectiveness of Evaluation Processes Essay Example For Students

Effectiveness of Evaluation Processes Essay â€Å"Program evaluation, as a concept and process of weighing, interpreting, and subsequently making judgments about data collected from multiple components of programming (Billings Halstead). While the Canterbury District Health Board as cited by Fineout-Overholt Johnston (2007), states that â€Å"evaluation is assessment of both processes and outcomes of a program or implementation. Irrespective of the fact that evaluation is the final step of Evidence Base Practice process, it should be an ongoing process, necessary all through the stages of EBP, to ensure that quality of plans and process. Evaluation of the evidence, implementation process and it’s effectiveness, before the dissemination to stakeholders, is an imperative. Hence, to ensure a comprehensive evaluation, certain factors have to be considered in the methodology and variables as it applies to the evidence sought in the project, it’s application and purpose, in order to yield the desired outcome for dissemination. These factors include; reasons for the evaluation, having a time frame, choosing the appropriate time to evaluate, who the evaluators will be and having an evaluation design or framework. It is also important to select an evaluation instrument, consider the data collection process, it’s analysis, manner in which results are reported, how they will be used and the costs of evaluation. In consideration of my choice of Evidence Base Practice project, which is using diet and exercise to control glycaemia and reduce complications in type 2 diabetes patients. The implementation logistics involved the use of strategic methods, such as health education of participants by nurses, dietitians, using power point presentations, healthcare model, leaflets, fliers, display of diet foods, measurements of weight and blood sugars, how to calculate food calories and the invitation of diet and exercise companies, to help motivate the patient’s participation in the project. â€Å"Consistent collection of data is crucial to a solidly documented program evaluation report, (Gard, Flannigan Cluskey, 2004). To achieve a reliable and valid evaluation of data collected, to generate evidence, a post structured questionnaire was developed in the following context: What is their attitude to health, wellbeing and the having to deal with type 2 diabetes, pre and post program. Effectiveness and usefulness of the methods adopted in the implementation process, Pre and post perception about diet and exercise, as a necessary intervention and it’s effectiveness in glycaemic control and prevention of diabetes complications. How motivated were they with the noted weight reduction, glycaemic control, provided incentives and cooperation received from diet and exercise companies and researchers. What role does culture, beliefs and socioeconomic factors, play in their choice of foods and it’s risk factors towards developing type 2 diabetes. Their overall impression of both positive and negative impact of the program. In addition, to evaluate the staffs participant experience, a meeting was organized in sessions to ensure everyone’s input, also using a separate questionnaire, asking the following questions: How helpful, was the methods and program aids used in the process. Pre and post participation rate, taking into consideration, gender as a factor. Adequacy of project funds, resources and it’s effect on implementation their whole impression, attitude, perception about rating of the EBP choice and project processes. In evaluating the above implementation methods employed, using above questionnaires, in a survey, patients attitude is expected to increase positively towards health and wellbeing, as reflected in their commitment to their scheduled appointments and care as opposed to their noncompliant attitude before the program. This in turn will encourage a positive staffs attitude, morale and perception of an evidence base practice process. Further evaluation of patients and staffs perception on cultural influence, adequacy of project , materials and resources, will reveal a positive change in patients cultural beliefs about food types and their effects on glycemic control, compared to previously held beliefs by the Black Americans and Hispanics participants. While the nurses, doctors and dietitians will find, that culture and social economic factors has a huge role to play in the predisposition of minorities to type 2 diabetes. .ued0286e533fce5491663aa39c5592618 , .ued0286e533fce5491663aa39c5592618 .postImageUrl , .ued0286e533fce5491663aa39c5592618 .centered-text-area { min-height: 80px; position: relative; } .ued0286e533fce5491663aa39c5592618 , .ued0286e533fce5491663aa39c5592618:hover , .ued0286e533fce5491663aa39c5592618:visited , .ued0286e533fce5491663aa39c5592618:active { border:0!important; } .ued0286e533fce5491663aa39c5592618 .clearfix:after { content: ""; display: table; clear: both; } .ued0286e533fce5491663aa39c5592618 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .ued0286e533fce5491663aa39c5592618:active , .ued0286e533fce5491663aa39c5592618:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .ued0286e533fce5491663aa39c5592618 .centered-text-area { width: 100%; position: relative ; } .ued0286e533fce5491663aa39c5592618 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .ued0286e533fce5491663aa39c5592618 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .ued0286e533fce5491663aa39c5592618 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .ued0286e533fce5491663aa39c5592618:hover .ctaButton { background-color: #34495E!important; } .ued0286e533fce5491663aa39c5592618 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .ued0286e533fce5491663aa39c5592618 .ued0286e533fce5491663aa39c5592618-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .ued0286e533fce5491663aa39c5592618:after { content: ""; display: block; clear: both; } READ: Film Summary - Interview with a Vampire EssayIn conclusion, the overall impression and rating by patients and staffs participant of the process according to evaluation survey, showed that the program will be a success because in addition to already existing evidence that diet and exercise can effectively reduce glycaemia and diabetic complications, as obtained from systemic reviews, interventions used were all appropriate for the process. Demonstrating strengths that motivated staffs and patients participation to yield the needed evidence and limitations, that will prompt further studies, thereby continuing evidence base practice process. Supporting this is Menix ( 2007) that â€Å"evaluating various concepts, models, processes, and research findings provide evidence to design program outcome and best practices† (p. 207). Bibliography: References Fineout-Overholt, E., Johnston, L. (2007). Evaluation: an essential step to the EBP process. Worldviews On Evidence-Based Nursing, 4(1), 54-59. Gard C, Flannigan P, Cluskey M. Program evaluation: an ongoing systematic process. Nursing Education Perspectives . July 2004;25(4):176-179. Available from: CINAHL Plus with Full Text, Ipswich, MA Menix K. Evaluation of learning and program effectiveness. Journal Of Continuing Education In Nursing . September 2007;38(5):201. Available from: CINAHL Plus with Full Text, Ipswich, MA.

Bachelors Degree and Scholarship free essay sample

If you have any questions about the information in this booklet or would like to apply for any of the scholarships within, please contact an Admissions Representative at 800. 226. 7625. 2 Campus Scholarships 3 Anniversary SCHOLARSHIP MISSION STATEMENT Full Sail University is dedicated to the encouragement and development of future generations of entertainment and media professionals. To demonstrate our commitment, Full Sail University introduces the Anniversary Scholarship program. This program is designed to offer assistance to qualified individuals who are passionate about a career in the entertainment media industry. Anniversary SCHOLARSHIP AWARDS The Anniversary Scholarship program will award up to $10,000 to eligible Full Sail 20- to 21-month campus Bachelor degree program candidates. This scholarship fund is limited and will be awarded to all applicants who meet the eligibility requirements and according to the award determination process as outlined below. HOW TO APPLY †¢ The Anniversary Scholarship application must be submitted to the Full Sail Scholarship Committee prior to the desired start date. †¢ To apply for this scholarship, please contact your Admissions Representative at 800. 26. 7625. PROVISIONS †¢ Applicants must have applied for a start date beginning May 6, June 3, or July 8, 2013 as a new student to Full Sail. †¢ Applicants must have completed a formal interview with their Full Sail Admissions representative. †¢ An interruption of training, change of degree program, or withdrawal may result in cancellation of scholarship award and disbursement(s). Student understands that a change of student status may impact eligibility. †¢ The Anniversary Scholarship may be used with other Full Sail University scholarship programs. Final award of scholarship is contingent upon receipt of all required Admissions and Financial Aid documents by start date. †¢ Students who delay their start date will forfeit eligibility. †¢ Funds from the Anniversary Scholarship may be used only toward the tuition of an eligible Full Sail 20- to 21-month campus Bachelor degree program. †¢ The scholarship is nontransferable and has no redeemable cash value. †¢ Financial aid available for those who qualify. †¢ SCHOLARSHIP FUNDS ARE LIMITED AND WILL REMAIN AVAILABLE UNTIL DEPLETED. AWARD NOTIFICATION Recipients will be notified by the Full Sail University Admissions department prior to beginning their degree program, provided eligibility requirements above are met. †¢ Scholarship amount will be disbursed throughout student’s academic years, as applicable, and divided equally between academic years. MINIMUM ELIGIBILITY REQUIREMENTS In order to be eligible for consideration, those applying for an Anniversary Scholarship must: †¢ Complete an Anniversary Scholarship application and an original 250-word essay on â€Å"Your Place in the Entertainment Media Industry in Ten Years† in the area provided. Full Sail Merit SCHOLARSHIP MISSION STATEMENT Full Sail University is dedicated to the encouragement and development of future generations of media professionals. In an effort to further this encouragement and development, Full Sail introduces the Full Sail Merit Scholarship Program. This program is designed to offer assistance to deserving individuals passionate about a career in the entertainment media industry. Through the Full Sail Merit Scholarship Program, eligible participants may receive up to $3,000 toward the tuition of any Full Sail campus degree program. 6 Full Sail Merit SCHOLARSHIP AWARDS The Full Sail Merit Scholarship Program will award up to $3,000 to eligible candidates. Scholarship amounts will vary. HOW TO APPLY †¢ The Merit Scholarship Application must be submitted to the Full Sail Scholarship Committee at least two weeks prior to the desired start date. †¢ Official Final Transcripts must be submitted to the Full Sail Enrollment Department and on file at least two weeks prior to start date. †¢ Full Sail will reference official transcripts to confirm GPA eligibility. †¢ To apply for this scholarship, please contact your Admissions Representative at 800. 26. 7625. †¢ Recipients will be notified on Propeller: Launch the Thursday following the application deadline date. †¢ The scholarship will be disbursed during the student’s final academic year, as applicable. PROVISIONS †¢ Applicants must have applied for a 2013 start date as a new student to Full Sail. †¢ Applicants must have filled out a FAFSA o r confirmed cash payments. †¢ Funds from the Full Sail Merit Scholarship may be used only toward the tuition of a Full Sail Associate of Science, Bachelor of Science, or Master of Science campus degree program. The scholarship is non-transferable and has no redeemable cash value. †¢ SCHOLARSHIP FUNDS ARE LIMITED AND WILL REMAIN AVAILABLE UNTIL DEPLETED. MINIMUM ELIGIBILITY REQUIREMENTS In order to be eligible for consideration, those applying for a Merit Scholarship should: †¢ Be a minimum of 18 years old or have the consent of a parent(s)/ guardian(s) to attend Full Sail †¢ Have earned a standard high school diploma †¢ Have achieved a minimum overall GPA of 3. 0 on a 4. (B average) scale during their secondary education, or postsecondary (30 semester credits minimum) education 7 The Full Sail Alumni SCHOLARSHIP MISSION STATEMENT Full Sail University is dedicated to the encouragement and development of current and future generations of media professionals. In an effort to further this encourag ement and development, Full Sail introduces the Full Sail Alumni Scholarship Program. This program is designed to offer assistance to deserving alumni passionate about advancing their career and education in the entertainment media industry. Through the Full Sail Alumni Scholarship Program, eligible participants may receive up to $3,000 toward the tuition of any Full Sail campus degree program. 8 The Full Sail Alumni SCHOLARSHIP AWARDS The Full Sail Alumni Scholarship Program will award up to $3,000 to eligible Full Sail students enrolled for an additional campus degree program as a returning student. Scholarship amounts will vary. HOW TO APPLY Full Sail will reference the student’s overall grade as of the deadline date to confirm grade eligibility. †¢ To apply for this scholarship, please contact your Admissions Representative at 800. 26. 7625. PROVISIONS †¢ Applicants must have applied for a 2013 start date as a new student to Full Sail. †¢ Applicants must have filled out a FAFSA or confirmed cash payments. †¢ Funds from the Full Sail Alumni Scholarship may be used only towards the tuition of a Full Sail Associate of Science, Bachelor of Science, or Master of Science campus degree program. â € ¢ The scholarship is non-transferable and has no redeemable cash value. †¢ SCHOLARSHIP FUNDS ARE LIMITED AND WILL REMAIN AVAILABLE UNTIL DEPLETED. MINIMUM ELIGIBILITY REQUIREMENTS In order to be eligible for consideration, those applying for an Alumni Scholarship should: †¢ Have achieved a minimum overall grade of B or better in previous Full Sail coursework (80 overall numeric grade average) †¢ Have graduated or will graduate from their previous Full Sail campus degree program as a student in good academic and financial standing †¢ Have demonstrated an exceptional ability and dedication to their desired path in the entertainment media industry AWARD DETERMINATION Recipients will be notified on Propeller: Launch the Tuesday following the application deadline date. 9 Full Sail Entertainment Media Industry SCHOLARSHIP FOR WOMEN MISSION STATEMENT Full Sail University maintains its commitment to taking dreams seriously by offering the Entertainment Media Industry Scholarship for Women. This program is designed to offer assistance to deserving women with the potential to make a positive impact on the entertainment industry based on their demonstrated talent, passion, and skills. Through the Full Sail Entertainment Media Industry Scholarship for Women Program, eligible participants may receive up to $2000 toward the tuition of any Full Sail campus degree program. 10 Full Sail Entertainment Media Industry